SUBJECT: Completely unworthy of my business (2
of 4)

When was the last time you had to make a Very
Serious Phone Call to a big organization? 

Maybe you had to pay off a water bill, or return
some broken thingamabob via telephone

Imagine picking up a phone to call and not even
getting some generic stay on the line filler.
Instead, your call is met with a click and dead
air. 

What do you think about that kind of company?
Youd probably call them unprofessional or
unworthy of your business or a pack of
droopy-eyed dim-witted clowns if your vocabulary
is as SPARKLY as it should be.

Well, guess what? If youve got a copywriting
business and no autoresponder, youre basically
doing the same thing. 

If youve got an autoresponder, you can build up
trust and a quality relationship with your
potential clients on autopilot

And since youre in a field where your potential
clients are busy, dont always know what the
benefits of your service are, and check their
email pretty regularly you can see how this is a
valuable tool for educating your clients and
keeping in touch with them.

Its not always the first contact that gets a
response from small business owners, especially
for a decision this big.

So keep at it. 

Educate, advise, and give value  do it well, and
do it once. Itll give you a chain of clients in
the future. 

Next time, were going to talk about some of your
options for keeping the attention of a potential
client.